Tech

App Store Optimisation: 4 Mistakes to Avoid

There were over 340 million apps in Apple’s app store as of 2020, and numbers have only grown since then. So, it can be very difficult to set an app apart from the rest of the pack.

That’s where app store optimisation comes in. But, how do you ensure that you’re doing it right? Luckily, we can help you out.

Read on to learn about the top app store optimisation mistakes you’ll need to avoid.

1. Ignoring Branding

Ignoring brand elements is a major mistake many app developers make. It’s the first thing audiences see when they’re scrolling through the app store, so you want to make sure it’s good! Ensure that your preview really catches the eye of potential audiences.

The first thing you need to consider when you’re branding your app is the name. People won’t stop on your app in the app store listings if it doesn’t sound relevant to their needs.

You’ll want a nice icon, too. Consider working with a graphic designer to help develop your app store elements. The professionals know how to design graphics that will appeal to your audience. 

2. Using Keywords Incorrectly

There are a lot of different ways you can mess up using keywords for app store optimisation. You may overuse keywords, which can turn off both human viewers and algorithms.

Or, you could get over-fixated on keywords with a higher volume. While using some of these keywords can be helpful, it’s usually best to focus on keywords that are actually relevant to your app. 

If you’re having trouble, you’ll definitely want to talk to an expert. Builder.ai can offer app store optimisation advice and services that you can actually trust to help.

3. Getting People Involved

If you don’t have audiences engaged in your new app, it won’t gain any traction in the algorithm. Worse, people may think it’s a scam. That’s why one of the top app store tips is to engage your audiences on the app store.

If you have other platforms, ask them to rate your app on the app store. Offer your audience incentives to leave a review. This will get your new app rising in the rankings, which will lead to more downloads in no time. 

4. Not Keeping Your App Updated

To continue optimising your app store experience, you need to ensure your app is constantly up to date. Keep adding new features. If bugs are being reported, make sure they’re constantly being fixed (and communicate with your audience about what you’re planning.

Having new updates can bring your app up in the rankings, bringing even more eyes to your app. And adding new features increases the possibility you’ll get a boost in downloads via word of mouth.

App Store Optimisation Mistakes To Avoid: Now You Know

With this guide, hopefully you’ll be able to get around the most common app store optimisation mistakes.

Do you want more help ensuring that your next app succeeds expectations once it hits the marketplace? Get started with Builder.ai today.

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