Do bloggers still have value in today’s social media world? Absolutely! In fact, we think the role of the blogger will only continue to grow. While many brands are turning to Instagram influencers and snapchatters rather than “mommy vloggers” to sell their products, we think that this is just a passing fad. There’s one simple reason why: Bloggers provide authenticity. This isn’t meant to be an insult against people who post on Instagram or snapchat. These platforms are great for connecting with your audience in a different way than you would on Facebook or Twitter. The problem is that these new influencers are essentially selling their followers as advertisers. They make money by posting content that inspires their followers to buy specific products and services.
Why Is Blogger Authenticity Still Important?
There was a time when even the most authentic writers were expected to use a pen name. This was to protect their reputation (and their privacy) in case their writing turned out to be controversial or unpopular. In the blogging industry, though, those days are long gone. Today, the most successful bloggers use their real names to build their brands. This is because consumers expect bloggers to be authentic. If a blogger is promoting a product or service, their audience can tell. On the other hand, if a brand is trying to promote its products and services, they often come across as inauthentic. Indeed, brands have no reason to promote products in a truly authentic way. They’re not trying to build long-term relationships with their customers. As a result, they end up coming across as pretentious and inauthentic.
Bloggers Are Trusted By Consumers
In a world where fake news is becoming more of a problem than ever before, consumers are hungry for authentic content. They’re hungry for people who they can truly trust and turn to for advice. They’re also hungry for real-life experiences and real solutions. Bloggers are in a unique position to provide all three. If a blogger is reviewing a product, service, or experience, it’s because they’ve actually tried it for themselves. If a blogger is recommending a solution for a specific problem, it’s because they’ve used it and found it to be helpful. If a blogger is reviewing the latest political developments, it’s because they’ve investigated the facts for themselves and are providing their readers with an honest account. In each of these cases, the blogger’s audience can truly trust the blogger’s content and advice.
Bloggers Are Good At Building Relationships
As we touched on above, brands are in a unique position to profit from their marketing efforts. On the other hand, bloggers are in a unique position to build relationships with their readers. This is crucial to the success of any blog. If all you do is sell and sell and sell, you won’t get very far. Instead, you need to provide value to your readers. You need to provide them with helpful information and solutions to their problems. As a rule of thumb, you should always be thinking about how you can help your audience. You should always be thinking about ways to make them more successful in life. This is how you build relationships with your readers. And this is how you truly develop a loyal following.
Bloggers Can Boost Awareness
One of the most important things that any business can do is increase awareness. This is because a lack of awareness often leads to a lack of sales. In today’s highly competitive marketplace, most companies are trying to differentiate themselves from their competitors. This means that they need to draw more attention to themselves than ever before. One of the best ways to boost your company’s awareness is to work with bloggers. If you have a strong and loyal blogging community behind you, you will have a much easier time getting the word out. This is because your bloggers will be writing articles, creating videos, and engaging with their readers on social media.
Brands Should Leverage The Skills Of Their Bloggers
The last few points have focused on the benefits that bloggers can provide to their readers. You don’t need to be a blogger, however, to benefit from their skills. If you have strong and loyal bloggers on your team, you can leverage their skills to boost your own marketing efforts. Many brands are turning to their blogging community for help with sponsored posts, influencer marketing campaigns, and more. If you have bloggers on your team, this is a good way to put their skills to good use. If you don’t have bloggers on your team, you should consider hiring them.
At the end of the day, blogging is about more than just selling a few products. It’s about providing real value to real people. It’s about building relationships with your readers and helping them improve their lives. It’s about providing something authentic and trustworthy in a world where inauthenticity is on the rise. It’s about doing something that matters. Indeed, blogging can be a difficult path to take. But it’s a path that will pay off in the long run. Check this post on how to create a blog.