You are determined to take your career to the next level by becoming a digital marketing professional. dmi will guide you every step of the way and will always be by your side to help you achieve your goals.
Digital Marketing Institute Dubai, United Arab Emirates
The Digital Marketing Specialist Certificate from the digital marketing training in Dubai is a unique qualification for digital enthusiasts and career changers looking to improve their digital marketing knowledge. Our courses specialize in creating unique digital strategies and modules for cutting edge online and offline courses. We specialize in the rapidly growing field of digital marketing and provide world-class training.
In 2016, over Dhs 75 billion was spent on online advertising in the UAE alone and over Dhs 700 billion worldwide. Digital marketing is one of the fastest-growing industries in the world, and the Middle East is at the forefront, with the sector growing at about 30% per year.
According to a recent eMarketer report, the total number of Internet users worldwide will soon exceed 3 billion, eventually reaching 62.4% of the world’s population. In recent years, while offline marketing budgets have been cut, investments in online marketing have increased more than ever before. This has increased the demand for skilled digital marketers.
Our goal is to help you realize your potential and become a top professional by mastering digital marketing disciplines such as search engine optimization, SEM, social media advertising, and web analytics.
According to the hiring platform Indeed, there were 47,000 search engine optimization (SEO) jobs in 2016, and there is a huge skills shortage in this field due to a lack of formal digital marketing training opportunities. As a result, skilled digital marketers can now expect to earn A$25,000 per month. Whether you are a business owner, a sales or marketing professional, or a student looking for career advancement opportunities, the CDMM course is for you.
This course is designed to help you stay ahead of the game and make the most of your digital marketing – SEO, SEM, social media, and web analytics – by building your training.
Training Methods
We offer two types of courses so you can choose the method that works best for you.
Two types of online courses.
We offer the latest in flexible online peer-to-peer training to make you a master of your game.
Course Details
Offline Courses
DMI’s offline digital marketing courses are held at the prestigious Millennium Plaza Hotel on Sheikh Zayed Road in the heart of Dubai.
Course Details
1-on-1 Online Training
We offer the latest flexible online peer-to-peer training to make you a master of your game.
Course Details
Group Training for Companies
We offer state-of-the-art flexible online peer-to-peer training that will enable you to become a master gamer.
Course Details
Who Should Attend?
Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketers
Students
Training Courses
- Search Engine Optimization (SEO)
What is On-Page Optimization?
Keyword research with Google Keyword Planner.
How to choose a domain name?
Naming page names {URL structure} and directory names.
Image naming, image titles, and ALT tags.
What are meta tags?
Description
SpiderBot
Keyword Author
Redirect tag
Title {H1-H6}
What is Content Writing?
SEO-friendly content writing {keywords that should be included in the content}
Anchor text, link titles
Creating and using Robots. text files
Creating HTML logs
Creating an XML sitemap
ROR text location maps
Website tracking tools (Google Webmaster Tools, Google Analytics Tools)
What is Alexa?
Working with Alexa
What is Off-Page Optimization?
What is Feedback?
Why are backlinks important?
How can I provide feedback?
What is the difference between Do-Follow and No-Follow backlinks?
What is Google Page Rank?
How can I improve my page rank?
Search Engine Submission
Directory Submission
Article Creation and Submission
Press Release Creation and Submission
Blog Submissions and Comments
Posting ads
Bulletin Board Postings
Company Listings
Social Bookmarking
Social Networking
Aggregate Information Services (RSS)
Search Engine Algorithms
Basic Information
What is a search engine algorithm?
How do algorithms work?
Why do search engines update their algorithms?
Search Engine Fines and Recoveries
Why do search engines penalize websites?
Advanced.
How do I optimize my website for the Google Hummingbird algorithm?
What is the Google Panda algorithm?
What is the Google Penguin algorithm?
What is the Google EMD update?
How do I protect my website from Google Panda, Penguin and EMD updates?
How do I recover my website from Panda, Penguin and EMD?
For more information.
- Google AdWords
Create a Google AdWords pay-per-click campaign
Open a new Google account
Create a Google search engine marketing campaign with location, network, device, CPC, bidding options, and ad extensions (location extension, phone extension, website link).
Create ad groups
Analyze the products/services/industries offered by the client and create multiple ad groups.
Set and customize the maximum bid for ad groups.
Ad creation
Create multiple effective ads for each ad group and adjust ad performance.
Create effective keywords based on industry analysis, end-user needs, and user search points.
Creation of negative keywords at the campaign level.
Negative keyword generation at the ad group level.
Search engine marketing campaign analysis
Analyze business goals and track user behavior in Google Analytics.
Analyze Google Analytics conversion tracking, campaign tracking, traffic sources, and targeted conversion reports to monitor Google AdWords PPC performance.
Update bids for keywords and ad groups based on ad performance.
Reduce the monthly budget of existing PPC campaigns by analyzing and improving quality scores.
Suggest improvements to optimize target pages for specific ad groups.
Reduce monthly spending by removing irrelevant keywords (irrelevant visitors).
Bid analysis
Improvement in click-through rate
- Increase in average rank
- Social media advertising
What you will learn in our Facebook marketing course in Dubai
What is Instagram advertising
How the Facebook algorithm works
Algorithm
Content marketing
Using Facebook insights to achieve success
Facebook brand page
Best practices for content
Targeting on Facebook
Interest-based targeting
Custom-based targeting
Understanding retargeting or Facebook Exchange
Facebook ad structure
Pixel settings
Custom settings
Creating a custom audience
Targeting a custom audience
Conversion tracking based on specific posts
Conversion tracking for custom audiences
Using custom tracking methods
Branding campaign
Engagement campaigns
Post-engagement campaigns
Traffic campaigns
App install campaigns
Video views campaigns
Lead generation activities
Conversion tracking
Intelligence Campaigns
Facebook intelligence campaign techniques to increase conversions.
Intelligent campaign techniques to achieve high results with low CPC.
Campaign branding techniques
LinkedIn marketing course
LinkedIn optimization; how to effectively optimize your LinkedIn profile for maximum impact.
LinkedIn has changed a lot since its inception, both in terms of interface and product. Learn about these changes and how to understand and utilize all the new features effectively.
Increase your visibility on LinkedIn. This workshop provides very useful and practical tips on how to use LinkedIn effectively, connect with the right users, expand your business opportunities and market the right way.
Ethics Matters. There is a list of do’s and don’ts on this platform that are critical to the success of your profile. This etiquette is explained in more detail in the course.
Networking. This course will guide you on how to start building your network, how to find business prospects and leads, and how to connect with them to effectively promote your business opportunity.
The course explains how to maintain a professional company page on LinkedIn and how to effectively use posts to increase user engagement.
LinkedIn Advertising Learn how to use LinkedIn’s advertising services to increase exposure to more users and generate sales and business leads.
Other tools Improve your business by using all the tools available on LinkedIn to increase your online presence efficiently and effectively.
