It might be challenging to find your way through the world of online marketing as a contractor. Creating a website that successfully advertises your company and services might be difficult, especially if you don’t have skills in this area. Additionally, once your website is live, you’ll need to manage it by routinely updating your project portfolio, service offers, and contact details, as well as setting up and maintaining social media accounts.
It’s a lot to handle, especially if you already have a full plate of daily responsibilities. However, don’t allow the size of online marketing to deter you. Even just knowing the fundamentals can have a significant influence on your ability to generate results. A smart way to stand out in a crowded market is to spend money on Google Ads. This platform can help you reach a larger audience and increase the number of leads for your company.
Operating a Firm as a Sole Proprietor?
There are millions of independent contractors, freelancers, sole proprietors, and self-employed workers throughout the world. If you’re one of them, it’s likely that you value the freedom and independence that come with working for yourself, such as the opportunity to earn more money, choose your own schedule, and discover your position in the world.
However, there are risks associated with running your own business, and you are accountable for resolving issues on your own. Unless, of course, your business is adequately safeguarded. Contractors’ insurance protects you against legal claims and risks, allowing you to continue conducting business without concern.
How Google Ads Can Benefit Contractors
As a contractor, expanding your clientele and increasing revenue are your key priorities. Using Google Ads, the Google search engine’s advertising platform, is one of the most efficient ways to accomplish this. Contractors should think about adopting Google Ads for their company for the following reasons:
- Reach Your Target Audience: Google Ads lets you focus on particular demographics, including area and age, to find the people who are most likely to be interested in your products or services. If you are a drywall contractor, for instance, you can target local residents who are looking for drywall services.
- Economical: Google Ads uses a pay-per-click (PPC) business model, so you only have to pay when someone clicks on your advertisement. As a result, you have total control over your advertising spending and can decide on a maximum cost per click.
- Measurable Results: Google Advertising offers in-depth statistics on the effectiveness of your ads, including how many people are clicking on them, how many of them become customers, and how much you are spending. With the aid of this knowledge, you are able to make data-driven choices regarding your ad campaigns, such as which keywords to bid on and which ads to pause or modify.
- Fast Results: Unlike conventional types of advertising, like print or television, Google Ads can produce fast results. You can get results from your advertisement as soon as 24 hours after it is launched.
- Greater Visibility: Using Google Ads will make you more visible to users of the Google search engine. Your advertisement will be at the top of the search results when someone looks for services similar to your company, increasing the likelihood they will click on it and visit your website.
- Boost Local SEO: By utilizing Google Ads, you can boost Local SEO. Your Google Ads account’s data is used by Google to rank your website.
Google Ads: A Brief Overview
Here is a little explanation if you are unfamiliar with how it operates:
The text adverts you see at the bottom, middle, and sides of websites are called Google Ads.
A pay-per-click (PPC) mechanism underlies the pricing of Google Advertisements, which means you are charged each time one of your ads is clicked. Depending on a range of variables, including your maximum bid, relevancy, and competition for the same keywords, the cost-per-click (CPC) can range greatly, from as low as $0.01 to $10 or more.
Visit ads.google.com to create an account and get started with Google Ads by entering some basic company details and a credit card for payment.
Google Ads is an effective tool that contractors may use to reach new clients and expand their consumer base. Understanding the following ideas is crucial before using Google Ads:
- Keywords and Key Phrases – You should select the keywords and key phrases that are pertinent to your company when creating your Google Ads account. As an illustration, if you work as a painter, you might want your advertisement to show up when people search for terms like “painting contractor,” “commercial painting,” “office building painting,” “painting subcontractor,” “painting business,” etc. The more closely the keywords and phrases connect to the services you provide, the more successful your search will be.
- Targeting – There are several methods to target your advertising using Google Ads, including by area, household income, gender, and age. Contractors should prioritize location targeting because it enables them to target only those who live in the areas where you perform work. For instance, if your business only serves customers within a 50-mile radius of Los Angeles, California, you can limit your targeting to that region to save money on advertising by preventing spending on people who are not in your target market.
- Bids – Your bid is the most you’re willing to spend when someone clicks on your advertisement. Depending on the value of each keyword, Google Ads lets you set various bids for each one. For instance, if you are a kitchen fitter in Sydney, you might want to bid higher for a search like “kitchen fitting contractor Sydney” than for a search like “kitchen fitter to fit my kitchen.”
- Quality Score – Your “quality score” is an indicator of how Google views the relevance of your website and advertisement to the keywords you are bidding on. Your ad will be more pertinent the better your quality score is. Your ad’s placement on search engine results pages (SERPs), whether it appears at all, and the cost of a click are all influenced by your quality score in addition to your bid amount.
- Budget – Google Ads provides contractors extensive control over their spending, letting you set a daily budget as low as $1 or as high as $10,000 or more. You have flexibility and control over how much money you spend on advertising because you may alter your budget or suspend it whenever you choose.
- Text Ads – Since Google Ads only shows text advertisements, you must utilize words to describe your services and persuade them to click through to your website. Make sure to draw attention to the ways in which your business stands out from the competitors, such as affordable costs, high-quality services, specialized services, etc.
- Landing Pages – When a searcher clicks on your ad, they are transported to your website’s landing page. To maximize the effectiveness of your landing page, make sure it is pertinent to the user’s search, incorporate a call to action, and monitor conversions using Google’s conversion tracking pixels and call tracking tools. Verify that the landing page is pertinent to the user’s search. For instance, your landing page should highlight your drywall services if a user is looking for a drywall contractor. Your Google Quality Score depends heavily on relevance. To encourage people to act, include a call to action that is unambiguous, such as a phone number or contact form. Use monitoring tools to monitor conversions and gauge the success of your Google Ads, such as Google’s call tracking and pixel tracking.
Now that you are comfortable with the fundamentals, you should begin. Visit ads.google.com and follow the instructions there to create an account. You can consult their help documentation if you require additional guidance.
Contacting a local marketing firm or digital advertising consultant may be a good idea if you’re unclear about how to handle the setup and upkeep of your account. For an extra fee, they can offer knowledgeable advice.
It’s crucial to monitor your performance after your Google Ads are up. Track metrics like click-through rates and conversions using Google’s reporting tools. Your bidding and targeting should be modified as you gather more data. For instance, stop bidding on under performing keywords and raise your budget for profitable ones.
As you keep running your ads, try out various fresh keywords and ad wording to discover what performs the best. Don’t forget to track conversions, use relevant keywords, and include a call to action. You can create a Google Ads campaign that generates leads and expands your business with a little bit of work.
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