How to publish oracle cards

A lot of spiritual entrepreneurs have approached me over the last month about helping them realise their dream of creating their own deck of oracle cards. Moreover, I have been asked many times, “How can I best have my deck published after it is complete?” What are my best alternatives for printing and releasing my own deck of cards? Where can I do this?

When I initially started building decks in 2012 or 2013, I found the whole process to be rather perplexing and time-consuming. While services like IngramSpark, Amazon, and CD Baby make (self-)publishing books and audiobooks relatively simple, finding a similar service for an oracle card deck is more challenging.

Depending on your individual objectives, finances, and how much time you’re prepared to spend in designing and distributing your deck, there might be many moving components. Putting together all the components you need on your own might be intimidating, particularly if you’re brand new to the self-publishing sector. However, if you have the necessary tools, printing your own oracle deck is not only feasible, but also not too difficult. If you’ve ever thought of making your own deck but weren’t sure how to get it out there, here are three options to consider if you are looking for where to get oracle cards.


The first alternative is to have your deck produced in small numbers and sell it within your own community without formally launching it as a book product. This is a terrific alternative if you’re largely interested in selling your deck via your own web shop, on Etsy, or in local book stores.

If you plan on selling a moderate amount of decks each month and don’t mind managing most of the shipping yourself, this is a simple way to get started.

Alternatively, you may have your deck produced by a print-on-demand firm such as MPC or The Game Crafter. Both of these firms have their own storefronts, which means you can sell your deck directly via their website, have individual copies printed instantly each time someone puts an order, and have your purchases distributed straight to your clients.

The upside of this option is that you won’t have to conduct any of the packing and shipping yourself—and there won’t be any upfront costs on your side. On the negative, your profit per sale will be rather minimal, and because your cards will be produced digitally, the quality of your completed product won’t be as great as if you were to deal with an offset printer.


The second approach is to have your deck produced in bigger volumes (beginning at 500–1000 copies) and self-publish it with an ISBN number. You’ll need to do some investigating to figure out the specifics of the method for your nation before you attempt to build a deck.

With an ISBN number, your deck will be treated as a real book and you’ll have the possibility of selling it in bookstores and on websites all over the globe.

You should work with a firm that has storage space and distribution networks if you want to sell a lot of decks. It’s common practice to use Amazon’s Fulfillment by Amazon service for this purpose. Additionally, this is a service that is provided by many of the major printing firms.


Finally, think about pitching your deck to a publisher that focuses on spiritual literature and/or oracle cards. One potential drawback is that this might be a time-consuming endeavor with no assurance of fruition.

However, there are particular benefits to working with a reputable publisher if you feel compelled to go this path.

To begin with, you may forget about printing, shipping, and distribution of your deck. Using your publisher’s preexisting network of bookstores will reduce your initial outlay and increase your exposure. When you publish through a company, they will promote your book too. (But, you should know that you’ll also have to put in some time and effort to promote it.)

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